Mesut Ozil is more than a footballer. I don't mean he's some kind of ethereal being, but like many of the top names in sport he's a brand too. It sounds deeply cynical, mostly because that's exactly what it is, but it's also true. A PR machine operates behind these guys to ensure that everything looks good, sparkles publicly and makes certain that the 23.6m Twitter followers, 18.7m Instagram followers, the 31.3m Facebook likers, and the hundreds of thousands who watch him stream video games get the best Mesut Ozil Mesut Ozil can be. It's an easy enough job when things are going well, not so much when things are going poorly, and of late there's been much more of the latter than the former....
Full Story »