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Arsenal invest in I Like That
Arsenal Football Club are delighted to have become investors in e-commerce company I Like That. The investment has been made through the Arsenal Innovation Lab, which launched in September 2017 with the aim of working with start-up organisations to identify ground-breaking new fan experiences. I Like That delivers secure and seamless e-commerce within sports content. On Arsenal.com for instance, a fan can click on an image of their favourite player and automatically buy their shirt without leaving the page they are on. The London-based start-up, founded by Sam Mohammadi, was one of six organisations chosen from over 250 applicants worldwide to take part in Arsenal's Innovation Lab...
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-5y from Arsenal.com
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