by Jon Spurling @https://twitter.com/@JonSpurling1 Published 9 min ago We are part of The Trust Project What is it? “I think that English football can learn a lot from US sports,” argued David Dein, shortly after joining the Arsenal board in 1983. “The stadia are more comfortable and family friendly. It’s all designed to enhance the spectators’ enjoyment and experience of the game.”  When the former commodities entrepreneur invested the princely sum of £293,000 in a club that was mired in mid-table, the Gunners' old Etonian chairman Peter Hill-Wood dismissed it as “dead money”.  In truth it was 'new money', and Dein was among the first in a new breed of young executives...
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