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What exactly does a club’s 'DNA' mean – and do managers really need it?
by Richard Jolly @https://twitter.com/@RichJolly Published
11 min ago We are part of The Trust Project What is it? “Freddie has Arsenal DNA,” said Josh Kroenke. So interim manager Freddie Ljungberg does, along with his temporary assistant Per Mertesacker, Under-23 coach Steve Bould, Robert Pires, who is being tipped to join Ljungberg’s backroom staff, and possible long-term choices such as Mikel Arteta and Patrick Vieira. Meanwhile, Frank Lampard, Jody Morris, Ashley Cole, Petr Cech and Eddie Newton have Chelsea DNA. Ole Gunnar Solskjaer, Mike Phelan and Michael Carrick have Manchester United DNA. Brian Kidd has Manchester City’s, though he had United’s when he coached there....
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