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Which Premier League team is winning the PR war?
Timothy Ellis assesses the health of communications between supporter and club at each of the big boys… 1) Liverpool (Jurgen Klopp) Target Market Won. Needs to Re-establish Brand Strength “ Now he needs to deliver some big prizes with his own set of troops rather than someone else’s hand-me-downs Last season, Jurgen Klopp did his Shiny Happy People thing, with the German doing his best to imbibe himself into Liverpool’s culture, language and, most importantly of all, passion. There was nothing forced about it though, apart from that learning Scouse interview. Klopp was impossible to dislike and it had a magnetic effect despite a stumbling league campaign. The only thing...
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-8y from FourFourTwo.com
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