There's a mutually shared feeling of optimism and hope that besets itself across all football fans in the summer and January. The signing and movement of players is a let up; a get out of jail free; a passage to a bright future. It provides a period of opportunity to iron out a club's deficiencies and put some shine on a squad that needs changing. The furore is a product of the media's mass-transfer-hysteria. You can trace it's general conception back to 1969 when media-giant Rupert Murdoch purchased the Sun newspaper and realised how the lack of nationwide printing presses meant the first editions of his papers would have to be finished en-route to British newsagents before the final...
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