Dennis Bergkamp is probably the most ceiling raising Arsenal transfer of the last thirty years but the club has not signed a player with the clout and fame of Mesut Ozil before. Ozil has 5 million more followers on Instagram than Arsenal and 9 million more twitter followers. He was a starter at Real Madrid prior to joining the club but, even for a Madrid player, he enjoyed an elevated profile globally only matched by the likes of Ronaldo, Messi and Neymar. Ozil is part of a modern fleet of athletes who inspire loyalty, devotion and even tribalism to match any club. This makes even the most mundane conversation around the player very highly charged, especially on social media platforms....
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